Social Content Collection Product Plan

Idea
Goals
Features
User Stories
Target Market

Idea

An iOS app that allows a user to follow all of one person’s social feeds in a single app.

Why?

Celebrities / influencers produce so much great content though many different services. This is one place to find it all.

Vision Statement

SocialContentCollection is an iOS app that allows to you find all available content for a selected celebrity / influencer in one place.

Goals

Be able to quickly access social media content
Alert to live Periscope feeds
Alert to live Facebook Live feeds

Non-Goals

Offline Viewing of content
Content storing in App

Feature List

Links to

  • Twitter
  • Facebook
  • Medium
  • YouTube
  • Periscope
  • SnapChat
  • RSS

User Stories

  • Users want to select from a list of popular celebrities / influencers.
  • Users want to generate their own collections for a celebrity / influencer.
  • User wants to see celebrity’s / influencer’s Tweets
  • User wants to see celebrity’s / influencer’s Facebook posts
  • User wants to read celebrity’s / influencer’s Medium posts
  • User wants to watch celebrity’s / influencer’s YouTube videos
  • User wants to view celebrity’s / influencer’s Periscope page
  • User wants to follow celebrity / influencer on Snapchat
  • User wants to view celebrity’s / influencer’s site

Target Market

Fans of a celebrity / influencer who distributes content through multiple online services who have an iPhone running iOS 9.

Market Size Analysis

iOS Market Penetration in the US is 41%
Data from – http://www.comscore.com/Insights/Market-Rankings/comScore-Reports-March-2014-US-Smartphone-Subscriber-Market-Share
77% of iOS Devices on iOS 9 as of February 8, 2016
Data from – https://developer.apple.com/support/app-store/
Assumption – all followers on social have a smartphone

Example – Gary Vaynerchuk

1,210,000 Twitter followers
492,453 likes on Facebook
154,120 subscribers on YouTube
251,000 followers on Instagram

Analysis – 381,997 to 48,656 users

Example – Richard Branson

7,300,000 Twitter followers
2,499,255 likes on Facebook
22,416 subscribers on YouTube
698,000 followers on Instagram

Analysis – 2,304,610 to 7,077 users